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Task, To choose one single or series of watches to brand, using brochures or any other supporting material for submission. Response, I decided to choose Swiss watches, the Swiss have a very good reputation for nice slick design along with great craftsmanship. I created a brand identity using the Swiss minimalistic style and replicated the [...]

Ideo Student Magazine

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Task, A new student magazine was set to be released for Sheffield based students, we were asked to source content that would appeal to this audience and then design three double page spreads and two covers. Response, I thought as the audience was going to be late teens to adults I didn't want the content [...]

Corporate Identity

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Task, We were given a list of companies that needed a corporate identity, I went with Maxima. They are a company that specialises in amplifiers and other music related technology, similar to the company Marshall. Response, I started with the logo, I always start with using a pencil then I develop my favourites using computer [...]